desk lamp

what I've done next previous

CLIENTS.H. Basnight & Sons

ROLEidentity development, design

PROJECTSlogo, stationery

This family-owned commercial door and hardware distributor was established in 1924. They wanted to update their identity without completely losing ties to their original logo. I chose to incorporate their recognizable “B” into a more integrated mark. We also toned down their vibrant orange to a more subdued rust. Basnight adopted this color scheme for their new office building.